Care that starts where they walk

Premium Natural Care for
Horses & Dogs, Rooted in Egypt

A global animal-care brand born in Egypt.

At Paw N Hoof, we create gentle, effective care products made from carefully selected, naturally derived ingredients — because every animal deserves the very best.

Explore Our Products
Paw N Hoof founders and animals — our story
Rooted in nature.
Refined by care.
Our Story

A Promise Born From Genuine Care

Paw N Hoof was born from a simple belief: that every animal deserves care made with love and responsibility.

What started as a simple question — “What would we use on our own pets?” — became the foundation of everything we create. From the very beginning, our mission has been clear: to develop products that are safe, effective, gentle, and made with genuine responsibility.

As animal lovers ourselves, we understand that care goes beyond appearance. It is about wellbeing, comfort, trust, and daily moments of connection. That is why every Paw N Hoof product is thoughtfully crafted using carefully selected, naturally derived ingredients, chosen for their quality and safety.

We are committed to creating formulations free from unnecessary harshness, with transparency at the heart of every ingredient we use. For horses and dogs alike, our goal is to support healthier skin, stronger hooves, softer coats, and happier lives — naturally.

Our Promise
Paw N Hoof is more than a brand.It is a promise:
To care with honesty.
To formulate with purpose.
And to always put animal wellbeing first.

Because real care starts from the ground up.
Our Heritage

Born From Egypt’s Equestrian Heritage

Paw N Hoof began where the Arabian horse has always belonged — in the stables and open country of Egypt. Our products are made here, shaped by a tradition of horsemanship built on patience, natural care, and doing right by the animal.

That standard didn’t stay in the stable. The same gentle, considered care we give a horse now goes into everything we make for dogs — formulations made for daily use, rooted in a place that has cared for these animals for generations.

Arabians are where we started, not where we stopped. The same formulas serve a Thoroughbred on the gallops, a Warmblood in the arena and the pony in the back paddock — we build for coat, skin and hoof, not for breed.

A Straight Egyptian Arabian horse standing in a Cairo stable yard
Our companions

Egypt's own dog, in the same yard

The Baladi is Egypt's own dog — not a breed shipped in and adapted, but a landrace shaped here over centuries. Hardy, even-tempered, built for heat and dust. It is the dog asleep in the shade of the stable, the dog at the gate, the dog most Egyptian families actually live with.

The Baladi taught us the climate, not the limit. Sun, dust and hard ground ask for gentler cleansing, moisture that holds and nothing that strips — as true for a Golden Retriever as for the dog at the stable gate. We formulate for coat and skin, not for pedigree: pH-balanced for dogs and suitable from three months old, whatever the breed.

A Baladi dog, Egypt's native landrace, resting in the shade of a stable yard
Meet The Founders

The People Behind The Brand

Paw N Hoof founders Mohamed Awad and Mohamed Abou Shousha standing behind the full range of horse and dog care products

Paw N Hoof was founded by Mohamed Awad and Mohamed Abou Shousha, friends since childhood for more than 35 years and lifelong animal lovers. Mohamed Awad is a lifelong horseman and entrepreneur; Mohamed Abou Shousha built his career as a Finance Director in multinational pharmaceutical companies. Together they created Paw N Hoof to make the products they would confidently use on their own animals every day.

Mohamed Awad (left) and Mohamed Abou Shousha (right), with the full range.

Mohamed Awad
Founder & CEO

“Lifelong horseman, entrepreneur, and animal lover with extensive experience in horsemanship, animal care, and brand development.”

Mohamed Abou Shousha
Co-Founder

“Former Finance Director in multinational pharmaceutical companies, with a lifelong love of animals. He brings the discipline of the pharmaceutical industry to how Paw N Hoof is built and run.”

What We Stand For

Our Values

Natural & Safe Ingredients

Every formulation begins with naturally derived ingredients chosen for their proven benefits and gentle character.

Animal-First Formulations

Products designed with the animal in mind at every step — not the market, not the shelf, not the trend.

Transparency & Honesty

We are open about what goes into every product. No hidden ingredients, no misleading claims, no compromise on clarity.

Responsible Care

Responsibility runs through everything we do — from how we source to how we formulate to how we communicate.

Quality Without Compromise

We hold every product to a consistent standard before it reaches your animal. Quality is the baseline, not the aspiration.

Why Paw N Hoof

Care You Can Count On

Every decision we make — from formulation to packaging — is guided by what is genuinely best for your animal.

  • Gentle enough for daily use
    Formulations designed for regular routines, not just occasional treatment.
  • Carefully selected, naturally derived ingredients
    Each ingredient is chosen with purpose — for its quality, safety, and proven benefit.
  • Developed with real animal care experience
    Products made by people who have spent years in stables, with dogs, with animals they truly know.
  • Crafted for both performance and wellbeing
    Results that are visible. Comfort that is felt. Support that lasts beyond the grooming session.
  • Designed for horses and dogs
    A range built with real understanding of the needs of each animal, not a generic formula applied to all.
Ingredient Philosophy

Powered By Nature

We believe nature provides some of the most effective solutions for animal care. That is why we focus on naturally derived ingredients chosen for their gentle, nourishing, and conditioning care.

Why our shampoos foam less, and what our bottles are made of
Gentle Botanicals

Botanicals like aloe vera and calendula, chosen for their gentle, conditioning feel on skin and coat, in formulas pH-balanced for the animal they are made for.

Nourishing Extracts

Plant-derived oils and conditioning actives that deeply nourish coats, manes, and hooves — for a soft, well-conditioned finish.

Protective Naturals

Natural butters and beeswax that help seal in moisture against daily sand, heat, and water — without petroleum or synthetic coatings.

Our Commitment

Our Promise

Safe and gentle formulations
Carefully selected, naturally derived ingredients
Honest transparency in every formulation
Made with real animal care experience
Continuous commitment to quality and wellbeing
Common Questions

Frequently Asked Questions

What is Paw N Hoof?

Paw N Hoof is a premium animal care brand that creates gentle, effective grooming and care products for horses and dogs. Every formulation is built on carefully selected, naturally derived ingredients, chosen for their quality and their suitability for animal skin and coat.

Who founded Paw N Hoof?

Paw N Hoof was founded by Mohamed Awad (Founder & CEO) and Mohamed Abou Shousha (Co-Founder), friends since childhood for more than 35 years: a lifelong horseman and entrepreneur, and a former Finance Director in multinational pharmaceutical companies, who share a love of animals.

Are Paw N Hoof products safe for daily use?

Yes. All Paw N Hoof products are formulated with gentle, naturally derived ingredients for regular, everyday use on horses and dogs. Each one is pH-balanced for the animal it is made for, so it is gentle on skin and coat.

What animals are Paw N Hoof products designed for?

Paw N Hoof products are designed for horses and dogs. Each product is clearly formulated and labelled for its intended animal, with care taken to address the unique needs of each species.

What ingredients does Paw N Hoof use?

We use carefully selected, naturally derived ingredients, including botanicals such as aloe vera and chamomile, nourishing plant butters such as shea butter, and gentle coconut-derived cleansers — each chosen for its quality and its suitability for animal skin and coat.

What are Paw N Hoof’s core values?

Paw N Hoof’s five core values are: Natural & Safe Ingredients, Animal-First Formulations, Transparency & Honesty, Responsible Care, and Quality Without Compromise. These values guide every decision from formulation to packaging.

Are Paw N Hoof products suitable for every breed?

Yes. Paw N Hoof formulates for coat, skin and hoof rather than for breed. Every dog product is pH-balanced for dog skin and suitable from three months old — a Baladi and a Golden Retriever alike. Every horse product is pH-balanced for equine skin, from an Arabian to a Thoroughbred or a Warmblood.

Will Paw N Hoof add more products?

Yes. Today the range covers 2-in-1 shampoo and conditioners, coat mists and balms for horses and dogs, and it will keep growing. Every new product is held to the same standard as the current range.

Everyday Care

More Than Care

From stable mornings to quiet walks, from training days to playful moments at home — we create products that become part of everyday care routines shared between animals and the people who love them.

Because They Trust Us
Without Words

They deserve the very best.